Influencer briefs — North Island (Part 2)
Practical templates, creator profiles and proven campaign blueprints for NZ brands.
Quick brief templates
Short-form templates designed for TikTok, Reels and Instagram — ready to copy and send to creators.
Hook-Driven 15s Reel
Objective, key message, CTA, shot list and caption hooks.
Long-form Story
Story arc, assets required, brand mentions and post schedule.
Creator spotlight — North Island
Aroha Media — Lifestyle & Travel Creator
Specialises in short travel cuts and authentic location-driven content. Typical deliverables: 3 Reels (15–30s), 1 story set, 2 feed posts.
- Audience: NZ 18–34
- Avg views per Reel: 40k+
- Brand fit: tourism, F&B, outdoors
Case studies
Rotorua Adventure Gear
30% uplift in direct traffic from creator-led Reels.
Wellington Coffee Tour
Local micro-influencers drove 18% increase in online bookings.
Bay of Plenty New DMC
UGC assets repurposed for paid social; CPA dropped 22%.
Pricing & packages
Starter packs for local activations — transparent pricing for planning.
| Package | Deliverables | Typical reach | Price (NZD) |
|---|---|---|---|
| Starter | 1 Reel + 1 Story | 10k–30k | $750 |
| Growth | 3 Reels + 2 Stories + 1 Feed | 30k–80k | $2,200 |
| Campaign | 5 Reels + UGC library + Rights | 80k–250k | $5,500 |
Prices exclude VAT and travel. For tailored quotes use the strategist link.
FAQ — briefs & creator selection
We match audience overlap, content quality, engagement and alignment with brand tone. Example KPIs are agreed prior to outreach.
Yes — we can combine organic creator posts with paid social, reusing creator assets to improve ROAS.
We provide usage options in briefs: campaign-only, 6/12 month rights and buyout. All terms documented in contracts.
